Everyone wanted to try it for themselves within an hour of going on sale online, the website crashed and the ice cream was sold out. Influencers across the internet weighed in with more reaction videos, which, good or bad, contributed to an insane amount of buzz around the limited release. In fact, I’m gonna go back for a little more." "The aftertaste reminds me of my kids’ dinner," Jenna said. "It tastes just like mac and cheese frozen," said a skeptical Hoda. Hoda and Jenna gave it a try, although Jenna had much higher hopes than Hoda going in, describing the flavor "as if two of my favorite things had a baby." But it’s safe to say Van Leeuwen and Kraft did a pretty good job of almost breaking the internet when they released their cheesy, neon orange-colored ice cream in the summer of 2021.
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Even Martha and Snoop are old hat by now, a celebrity friendship with enough stans to support multiple seasons of a TV show. When it comes to unexpected brand collaborations, it’s hard to shock anyone anymore.
The first time the Brooklyn-based artisanal ice cream company Van Leeuwen collaborated with Kraft to release a Mac & Cheese flavor, the immediate question that came to many people's minds was: Why? But for a surprising number of folks, the next question was: How can I get my hands on it?
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